How did it Start ? ( Our Story )

Viktoria and I have always had a passion for bracelets—whether they were made of stones, fabric, or metal. Viktoria's mom runs a brand that sells all kinds of products, and thanks to her, Viktoria had access to some beautiful stones that she could use to create pieces for herself and her friends. At first, she enjoyed making her own jewelry simply because it was relaxing. Over time, I got involved too. While I’ve grown to love the creative process, I find myself more drawn to the technical aspects of the brand—it’s where I feel at home.

One of the first pieces Viktoria made was our iconic Partner Bracelet, which I absolutely adore. I wore it everywhere, and it made me feel proud. Coordinating outfits is one thing, but having jewelry that matches and connects you to someone else made me feel truly special. That feeling is what inspired us to create JFY. We wanted to design meaningful pieces for others, pieces that could evoke that same sense of connection. Every item in our collection is handcrafted, made with care, and uniquely our own.